Something that I realized recently was that most businesses are trying anything in this struggling economy, even branching out into services not previously offered.
The thing about so many choices, is that it makes people lazy. 
For example, at Del Taco, you can get a hamburger and waffle fries. Who goes to a Mexican fast food joint to order “American” fast food? Oh just, the lazy American who can’t drive across the street to Mcdonalds or Sonic.
When these big brand-names start trying anything to make money, then the little guy selling their one service or product, gets left in the dust.
An example of a big name brand that DOES NOTtry this is Taco Bell. They sell tacos, burritos, and different combinations of the two! Their marketing strategy is the little dog saying “Yo quiero Taco Bell!”
They have stuck to what they do best, fast “Mexican Food”. When I look at the menu there are about four or five different ways you can have your taco smooshed together, but in the end it is all semi-similar.
Sticking to what a company does best is the way to go. Streamlining your approach as a business is the way to get the most quaility customer. When a consumer thinks of your product, you want them to identify with your company first and always.
BlitzLocal steps in to help the “little guy” businesses streamline their marketing approach, and target the demographic that they are in need of.
Blitz does not try to throw tons of choices at a consumer, but preferably the choice that is recommended by the consumers themselves. That is the great thing about Facebook and Twitter allowing the users to interact and give their opinion straight to a company.
The companies that have been successful through Twitter actually listen to the voices and try to make changes based on what they as a customer want, not necessarily what the CEO wants.
The boss is the one who makes the final say on everything, but you might be able to convince him with some positive results from Twitter.
